Why did we set Cliché up?

We think outside the box. We are leaders in vision. We give 110%. We improve ROI. We maximise synergy.

Ouch, makes you shudder doesn’t it?

The design world is full of technical jargon and clichéd messaging. After 10 years of working in the creative industries we started to get a bit bored of hearing the same old thing again and again. We understand what other design agencies are trying to say when they use such meaningless flowery messaging but we’d much rather tell it like it is. We’re good at what we do and we enjoy doing it. That’s what Cliché is all about. Great design, professional photography, and meaningful copy that simply delivers on our promise.- What we do -

How we work

Cliché was founded by a group of mates that graduated from Falmouth University in 2008. We’re slightly different but we’ve achieved a lot in the 10 years since we’ve known each other and cool stuff happens when we’re together.

Plain English.

This one should be obvious. We exist to try and show the world that clichés are ridiculous so we actively strive to avoid sounding like every other agency. We don’t flower anything up. We just tell it like it is in a friendly and engaging way. Basically, if you wouldn’t say it to your mate, don’t say it to a client.


We all love laughing and we love making other people laugh. Cliché is a young fun company so let’s have fun with it.

We’re the experts.

Our clients come to us because we are experts at what we do. A big part of the service we offer is our opinion, so don’t’ be afraid to let people know that we know what we’re doing and why we’re doing it.

We’re Honest.

Being honest with people is the best way to do business. Of course, we don’t ever want to talk ourselves down, but our customer facing messaging should always be humble and sincere. No nonsense.

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